This branding project was commissioned by North Borneo Design Week (NBDW), Sabah’s first ever visual arts festival. The logotype was created using a simple geometric framework which consists of lines and circles. The layout of the design is also based on a strict (but visually fluid) grid system. This branding design was then extended to the entire festival’s branding and marketing collaterals such as posters, advertisements, banners, publications and other printed materials.